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Why the PPRC is so important!

July 1, 2026

Why Paper Mills Are Spending More Time in Washington Than Ever Before

Tina Zhang

Published Jun 27, 2026

When people think about the future of the pulp and paper industry, they usually picture larger paper machines, automation upgrades or new sustainable packaging products.

But this week, one of the industry’s most important investments wasn’t made inside a paper mill.

It happened on Capitol Hill.

Approximately 85 hourly employees representing 53 pulp and paper mills across 23 U.S. states traveled to Washington, D.C., making more than 539 meetings with Members of Congress and federal agencies.

Their objective wasn’t to negotiate wages or promote individual companies.

It was to discuss how government policy is increasingly shaping the future competitiveness of American paper manufacturing.

That alone says something important about where the industry is today.


The Competitive Landscape Is No Longer Defined Only by Machines

For decades, paper manufacturers competed primarily through operational excellence.

Higher machine speeds.

Lower energy consumption.

Better fiber utilization.

Improved product quality.

Those factors remain critical.

But today’s mills are also navigating an increasingly complex regulatory environment that directly influences investment decisions, production costs and long-term competitiveness.

In many cases, policy has become just as important as process optimization.


One Industry, Multiple Policy Challenges

During their meetings, the Pulp and Paperworkers’ Resource Council (PPRC) raised issues spanning trade, energy, environmental regulation and manufacturing policy.

Rather than focusing on a single legislative proposal, the discussions reflected the wide range of external factors affecting pulp and paper operations.

Among the topics highlighted were:

  • International trade and the renewal of the USMCA.
  • Simplification of the European Union’s Deforestation Regulation (EUDR).
  • Renewable biomass and recognition of its carbon neutrality.
  • Air permitting and regulatory certainty.
  • Forest management and long-term fiber availability.
  • Recycling policy.
  • Water quality regulations.
  • Beneficial use of paper mill residuals.
  • The role of paper as a communication option alongside digital services.

Viewed together, these issues demonstrate that modern paper mills operate at the intersection of manufacturing, environmental policy and international trade.


Fiber Supply May Become One of the Next Competitive Battlegrounds

One particularly notable concern involves fiber availability.

The PPRC expressed opposition to expanding renewable fuel incentives that could encourage greater use of woody biomass for fuel production.

From the organization’s perspective, increased competition for the same fiber resources could raise raw material costs for paper producers.

Regardless of individual policy positions, the discussion highlights an important reality.

Reliable, affordable fiber remains one of the industry’s most strategic assets.

As demand for renewable materials grows across multiple sectors—including packaging, bioenergy and bio-based products—competition for wood resources is likely to become more significant.

Environmental Performance Is No Longer the Only Conversation

The paper industry has invested billions of dollars over several decades to improve environmental performance.

Today’s mills generally operate with significantly lower emissions, improved wastewater treatment and higher recycling rates than in previous generations.

The current debate is shifting.

Instead of asking whether mills should become more sustainable, discussions increasingly focus on how regulations can achieve environmental objectives while maintaining manufacturing competitiveness and supporting local employment.

Finding that balance is becoming one of the defining challenges for policymakers and industry leaders alike.


Why This Matters Beyond the United States

Although the meetings took place in Washington, the themes are familiar worldwide.

Across North America, Europe and Asia, paper manufacturers are responding to an expanding range of policy-driven requirements.

Carbon reporting.

Deforestation regulations.

Industrial emissions.

Trade policy.

Circular economy legislation.

Renewable energy incentives.

These factors now influence where companies invest, how mills source fiber and which technologies they adopt.

In other words, the future of paper manufacturing will be shaped not only by engineering—but also by public policy.


The Bigger Takeaway

The image of paper workers walking the halls of Congress may seem unusual.

In reality, it reflects a broader transformation within the industry.

Modern paper manufacturing is no longer influenced solely by operational efficiency inside the mill.

Its future increasingly depends on decisions made in government offices, regulatory agencies and international trade negotiations.

For mill owners, suppliers and industry professionals, understanding policy has become just as important as understanding production.

The mills that thrive over the next decade will likely be those that can adapt not only to changing markets, but also to an increasingly complex policy landscape.


National Administrative Positions

  • Information Technology Director
    David Cothren, USW Local 13-1149
    Graphic Packaging
    Queen City, TX 75572
    David.Cothren@graphicpkg.com
  • Internal Communication Director
    Lloyd Allen, USW Local 9-983
    Clearwater Paper Company
    Augusta, GA 30906
    James.Allen@clearwaterpaper.com
  • External Communication Director
    Austin Wise, USW Local 1879
    Smurfit Westrock
    Florence, SC 29505
    austin.wisepprc@icloud.com
  • Scheduling Director
    William Schwalbach, USW Local 2-20
    Ahlstrom
    Kaukauna, WI 54130
    Pulpandpaperworkers@gmail.com

National Special Projects Coordinators at Large

  • Chris Rice, NSC Recording Secretary
    AWPPW Local 675
    Smurfit WestRock Company
    Covington, VA 24426
    christopher.rice@smurfitwestrock.com
  • Scott Goins, IAM Local Lodge 1098
    Georgia Pacific
    Palatka, FL 32177
    scott.goins@gapac.com
  • Matt Hall, NSC Chairman IBEW Local 464 
    Smurfit WestRock Company
    Covington, VA 24426
    matt.hall@smurfitwestrock.com 
  • Jason Etheridge, NSC Vice Chairman USW Local 9-0425
    Smurfit WestRock Company
    Roanoke Rapids, NC 27870
    jasonetheridge78@yahoo.com

Executive Team

  • Clay Duke, Executive Director
    cduke@suzanopackaging.com | Pine Bluff, AR
  • Matt Hall, Chairman
    matt.hall@smurfitwestrock.com | Covington, VA
  • Jason Etheridge, Vice Chairman
    jasonetheridge78@yahoo.com | Roanoke Rapids, NC

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